1 thought on “May I ask how to become a fast consumer product is the real strategic marketing”

  1. When books have entered the field of fast consumer goods circulation, for decades, book marketing formed by relying on traditional cultural industry models and planned economic models, in terms of operating models and industry standards, we must face challenges from the market. As the reform of the publishing system continues to advance, the changes in the book marketing model will be about the development of the future book publishing industry. In the new background, the editor will play the role of the process axis, and needs to change the identity as soon as possible to re -plan your position.
    This information occurs at
    It cultural products to fast consumer goods
    Books today have more and more fast consumer products for the public. From the perspective of the operating model, the current book industry has already completed the entire process of completing the planning, editing, publishing to the market in the shortest time. A large number of successful cases have been explained that it is basically the basic prototype of fast consumer product operation; in the market link, from Dangdang.com, JD.com The day’s delivery of e -commerce stations such as malls, which are widely used in iPad, e -readers and mobile phones. In the traditional sense, books in the traditional sense are more entertaining, leisure and fast food.
    So, now reading books and reading fashion magazines, playing 3G games, and eating a big meal in McDonald’s in appearance is not much different. When people use dozens of dollars to buy a book, Its purchasing motivation, decision -making time, and consumption habits are basically not much different from buying fast consumer goods.
    The transformation from traditional books to fast consumer goods manufacturing is a inevitable result of integration with society. In a word, publishers depend on the market and consumers and constantly revise themselves.
    Set product research and development is the winning point of the marketing strategy
    In look at the evolution and formation of several mainstream marketing concepts. Or or later, the new marketing 4R theory proposed on the basis of 4C marketing theory is the precise grasp of market demand and grasping market demand, that is, the product itself. Therefore, it can be understood: product research and development is the winning point of the book marketing strategy.
    Today, book marketing must use the strategy and tactics of fast -moving consumer goods to make decisions to guide various role conversion. Where does the product research and development of books come from? It is planning and maximizing the value of editing.
    The model that the book entering the fast -moving consumer goods is fully proved to be a deep understanding of market demand. This depends on 4 basic elements:
    second, understand the cost that consumers are willing to pay. Understand how much money consumers need and want to pay (cost), instead of pricing the product first.
    If, communicate with consumers. It is very important to implement marketing communication with consumers as the center. Through interaction and communication, the marketing of internal and external enterprises will be continuously integrated, and the interests of consumers and enterprises will be integrated invisible.
    The opinion believes that to achieve this goal, one is to bring the concept of fast -moving consumer goods into the book industry, and the other is to create more scholars to the Chinese book industry by the production method of fast -moving consumer goods, driving more prosperous prosperity Reader industry. The author believes that this view is still from the thinking published by publishing theory, and has not jumped out of the publishing itself.
    The implementation of editing, one is from the editing itself, and the second comes from the new mode application. The traditional editor -in -law concept and technique have obviously not adapt to the fast consumer product model. Then, for the current editors, new problems must be solved with new ideas. Like all marketing, the core competitiveness of the book is to change the existing consumer spirit and concept, and this is precisely the ultimate embodiment of the editing level. In the current era, the responsibilities of editing should not be limited to the processing of text, but also need to learn and absorb production and marketing strategies from other fields.
    Per hundred years of experience in the field of world marketing proves the truth-the fundamental model of successful marketing is the model. The result of a whole set of professional tools and resource integration. Chinese book marketing is just in the stage of single fighting alone. The priority is to establish this operation mode and marketing model with editing as the core. The characteristic of this model is that the editorial team is used as the core force of product research and development to establish a series of professional processes and operating tools that are integrated from market research, product positioning, marketing positioning, editing procedures, and sales. In this process, the editor is the axis of the entire process.
    can be said that when the needs of markets and readers are constantly changing and rising, the strategic point of book marketing-the role of editing will appear more important, and the requirements for editing must reach a new height. In the future, a successful editor should be a master who truly from the market to marketing, a capability packaging from concept packaging to process management, and a strong player who integrates resources and can resolve risks.

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