What are the target customers and potential customers in milk tea shops

I. Target customers
1. Student consumer group: Many milk tea shops now use the student group as the mainstream target user group and then locate the market for milk tea shops. Because students are more inclined to choose cheap milk tea, the price of milk tea shops should be more affordable, and the choice should be rich. They can implement a market -based marketing strategy. Development.
2, petty bourgeois consumer groups: For petty consumer groups, they are generally urban white -collar workers, and they are more particular about petty bourgeoisie. Therefore, the operators of the milk tea shop must spend their designs in the design of the store environment, and the products must be more distinctive. The user stickiness of these petty -funded customers has been improved, and the turnover of the milk tea shop is naturally not a problem.
3, high -end consumer group: If the target customer of the milk tea shop is a high -end population, then the environment needs very much attention, and the environment must be spacious and private. Correspondingly, the taste and packaging of the product should also pay attention to the sense of grade. Such milk tea shop customer group does not need to be very large, but it must provide a good service experience to retain more returning customers.
. Potential customers
1. Old customers’ promotion
For milk tea shops, old customers are a symbol of good reputation. Old customers can not only bring better benefits to milk tea shops, but also one of the important factors that allow milk tea shops to produce more new customers. If the old customers consume milk tea drinks in milk tea shops and have trust, it will make the business of milk tea shop better and better.
Sted propaganda in the store will make many new consumers feel disgusted, but it will be much better if it is an old customer introduced. Therefore, the reputation of old customers is very important. Therefore, when new consumers come, we must serve every old customer well. When the old customers have a good consumption experience, they will help you to promote it to your friends.
2, milk tea beverage promotion
milk tea shop can also be displayed in its own characteristics, put the new drink poster of the milk tea shop in the conspicuous position of the shop, so that the passing consumers can clearly know the shop’s store’s New drinks are used to attract new consumers.
3, discount activity
This activities are the methods of attracting more consumers to often use each milk tea shop operator. When using preferential activities, it is necessary to clearly write the preferential activity information of this shop, making it easier for consumers to clearly and clear. And the preferential activities must be mentioned that the preferential activities of some milk tea shops are inconsistent with the promotional discount activities, which will make consumers feel deceived.
Therefore, if you want to have more consumers in the milk tea shop, you can first have a sense of trust and consumers.
4, multi -method promotion
It a milk tea shop if it is only relying on old customers to propagate, it is definitely not possible, it also needs to be publicized in daily life, and there is only one way to use more platforms. Publicity to increase the exposure of milk tea shops, so that more people know milk tea shops.
Because the main consumer group of milk tea shops is mainly young people, milk tea shops must be good at paying attention to consumers’ attention to improve their publicity models and allow milk tea shops to attract more consumers.
The best to operate a physical milk tea shop is not how big and luxurious the milk tea shop is, but how many consumers enter the store to consume every day. Therefore, whether it is a new customer or an old customer, the milk tea shop must serve them, so that the business of the milk tea shop will get better and better.

student