1 thought on “How to do the WeChat public account in the convention and exhibition industry is too strong”
Terrence
Yes, WeChat marketing is now everywhere.
The case sharing here, the “Tianjin Expo” put forward the demand of WeChat construction, the expert gives a reasonable solution, and gives technical support through third parties. Cases: “CIAI China (Tianjin) International Industrial Automation Technology Equipment Exhibition” under the Tianjin Fair “ First introduce the” Tianjin Expo “, which mainly operates industrial automation technology equipment exhibitions and industrial robots The exhibition, as well as metal processing equipment exhibitions, the two WeChat public platforms are facing different people. we use the most representative projects. CIAI Tianjin Automation Exhibition is analyzed as a case: 1, “CIAI Tianjin Automation Exhibition” is a B2B exhibition platform. 2, “CIAI Tianjin Automation Exhibition” positioning WeChat to do a promotion service -oriented WeChat platform, that is, while promoting its own exhibition, serving exhibitors, buyers and visitors. 3, the main needs are the function of the exhibition site. So the “CIAI Tianjin Automation Exhibition” needs to solve some problems? 1. Exhibitors and audiences through WeChat platform linkage functions. 2, WeChat platform gives the exhibitors’ guidance and information viewing function. (I have to mention the “CIAI Tianjin Automation Exhibition” scene is very large. If the audience does not plan the route in advance, it will take time and effort to time.) 3, the interactive experience function of the exhibition site. The expert group gives a set of WeChat implementation solutions for the “CIAI Tianjin Automation Exhibition” needs to create a scene experience required by the mobile Internet era. The items include: WeChat registration, free WiFi, electronic guiding maps, QR code sign -in, WeChat route planning, crowded degree statistics in various exhibition areas, on -site interactive tools, online survey questionnaires, WeChat payment includes a series of feature development including transactions Essence And designed a member classification management system for exhibitors and audiences. This clearly shows the WeChat functions required in the exhibition process. The design of the exhibition process, intelligent statistics, diversion design, and membership classification meets the needs of a smart exhibition. The teachers of the expert review group have given many constructive suggestions and ideas, such as combining community functions, considering how to solve the exhibitors’ continuity services on the WeChat platform, how to realize a long -term two -sided information online information online The requirements even generate some orders. In combined with the opinions and plans of the teachers of the experts of the experts, we can plan to plan from such three perspectives: before the exhibition, the exhibition and the exhibition. The before the exhibition: meet the requirements of the exhibition function In the imagination of me as a manufacturer. Before the exhibition, I needed the steps: WeChat registration → viewing the exhibition information → downloading or collecting, and even extending. If I am a audience from other places, so I may still need traffic and accommodation information around the exhibition, which can also be found in WeChat. During the exhibition: meet the functional requirements of the exhibition site Scene simulation, I am a buyer audience, I arrived at the exhibition site, first connect to the free WiFi on the site, check the map of the exhibition area in WeChat, and then view it again Take a look at the flow of people in various areas, choose a area where there are few people as the starting point, and then enter the venue through scanning code. I click “Automatic Planning route” to help me generate a reasonable and humane exhibition route. I think this is this. The route is dissatisfied, click “change”, so I generated another route. I only need to visit according to the positioning and direction. Tomorrow, I will see it; I can quickly find and collect their information in the WeChat menu, or I can leave my personal information in the WeChat menu, which can be kept in contact after the meeting. and I can experience the interactive function of WeChat on the exhibition. For example, a photo of WeChat printing a on -site photo with the old Qinglong thief, such as a certain brand to send a prize event on the WeChat platform. Participate in the lottery, of course, there are many interactive activities, so I won’t say much here. Is after the exhibition: Functions that meet the continuity of the needs of both parties The teachers who commented on the expert group mentioned this problem many times, it is indeed a question worthy of attention, so how to achieve it through. Scene simulation: I am a buyer audience. Through the last exhibition, I found that some of the products of the exhibited brand brand are very good. At that time, I collected the following information of the exhibitors, so I can collect on the WeChat platform on my collection. Find them again in the clip, and can contact the message or call directly by leaving a message; or, I hope that through this WeChat platform, I can get more product information or related dynamics about the brand. The subscription function can help me receive the brand information by WeChat or email, it should be great. The functions of the demand for both parties may need to establish a space for industry information transmission, that is, to build the WeChat platform of the “CIAI Tianjin Automation Exhibition” into a transmission platform for information in the industry, focusing on exhibitors and audience resources concentration. On this platform. If this is too complicated, it is also a good way to guide all of them to the more complete APP to do later maintenance.
Yes, WeChat marketing is now everywhere.
The case sharing here, the “Tianjin Expo” put forward the demand of WeChat construction, the expert gives a reasonable solution, and gives technical support through third parties.
Cases: “CIAI China (Tianjin) International Industrial Automation Technology Equipment Exhibition” under the Tianjin Fair “
First introduce the” Tianjin Expo “, which mainly operates industrial automation technology equipment exhibitions and industrial robots The exhibition, as well as metal processing equipment exhibitions, the two WeChat public platforms are facing different people.
we use the most representative projects. CIAI Tianjin Automation Exhibition is analyzed as a case:
1, “CIAI Tianjin Automation Exhibition” is a B2B exhibition platform.
2, “CIAI Tianjin Automation Exhibition” positioning WeChat to do a promotion service -oriented WeChat platform, that is, while promoting its own exhibition, serving exhibitors, buyers and visitors.
3, the main needs are the function of the exhibition site.
So the “CIAI Tianjin Automation Exhibition” needs to solve some problems?
1. Exhibitors and audiences through WeChat platform linkage functions.
2, WeChat platform gives the exhibitors’ guidance and information viewing function.
(I have to mention the “CIAI Tianjin Automation Exhibition” scene is very large. If the audience does not plan the route in advance, it will take time and effort to time.)
3, the interactive experience function of the exhibition site.
The expert group gives a set of WeChat implementation solutions for the “CIAI Tianjin Automation Exhibition” needs to create a scene experience required by the mobile Internet era.
The items include: WeChat registration, free WiFi, electronic guiding maps, QR code sign -in, WeChat route planning, crowded degree statistics in various exhibition areas, on -site interactive tools, online survey questionnaires, WeChat payment includes a series of feature development including transactions Essence And designed a member classification management system for exhibitors and audiences.
This clearly shows the WeChat functions required in the exhibition process. The design of the exhibition process, intelligent statistics, diversion design, and membership classification meets the needs of a smart exhibition. The teachers of the expert review group have given many constructive suggestions and ideas, such as combining community functions, considering how to solve the exhibitors’ continuity services on the WeChat platform, how to realize a long -term two -sided information online information online The requirements even generate some orders.
In combined with the opinions and plans of the teachers of the experts of the experts, we can plan to plan from such three perspectives: before the exhibition, the exhibition and the exhibition.
The before the exhibition: meet the requirements of the exhibition function
In the imagination of me as a manufacturer. Before the exhibition, I needed the steps: WeChat registration → viewing the exhibition information → downloading or collecting, and even extending. If I am a audience from other places, so I may still need traffic and accommodation information around the exhibition, which can also be found in WeChat.
During the exhibition: meet the functional requirements of the exhibition site
Scene simulation, I am a buyer audience, I arrived at the exhibition site, first connect to the free WiFi on the site, check the map of the exhibition area in WeChat, and then view it again Take a look at the flow of people in various areas, choose a area where there are few people as the starting point, and then enter the venue through scanning code. I click “Automatic Planning route” to help me generate a reasonable and humane exhibition route. I think this is this. The route is dissatisfied, click “change”, so I generated another route. I only need to visit according to the positioning and direction. Tomorrow, I will see it; I can quickly find and collect their information in the WeChat menu, or I can leave my personal information in the WeChat menu, which can be kept in contact after the meeting.
and I can experience the interactive function of WeChat on the exhibition. For example, a photo of WeChat printing a on -site photo with the old Qinglong thief, such as a certain brand to send a prize event on the WeChat platform. Participate in the lottery, of course, there are many interactive activities, so I won’t say much here.
Is after the exhibition: Functions that meet the continuity of the needs of both parties
The teachers who commented on the expert group mentioned this problem many times, it is indeed a question worthy of attention, so how to achieve it through.
Scene simulation: I am a buyer audience. Through the last exhibition, I found that some of the products of the exhibited brand brand are very good. At that time, I collected the following information of the exhibitors, so I can collect on the WeChat platform on my collection. Find them again in the clip, and can contact the message or call directly by leaving a message; or, I hope that through this WeChat platform, I can get more product information or related dynamics about the brand. The subscription function can help me receive the brand information by WeChat or email, it should be great.
The functions of the demand for both parties may need to establish a space for industry information transmission, that is, to build the WeChat platform of the “CIAI Tianjin Automation Exhibition” into a transmission platform for information in the industry, focusing on exhibitors and audience resources concentration. On this platform. If this is too complicated, it is also a good way to guide all of them to the more complete APP to do later maintenance.