1 thought on “Milk Tea Shop Industry Market Research Analysis”

  1. Market surveys are increasingly favored by Chinese enterprises, and enterprises attach importance to market surveys. For this reason, I will share with you the market research and analysis of the milk tea shop industry, welcome to see.
    The market research analysis of the milk tea shop industry
    . Product introduction
    The milk tea shop mainly operates various milk tea, coffee, and double skin milk, planing ice, milkshake, various fruit juice and drinks, some stores also in some stores also Will run a variety of snacks, pasta, etc. Generally speaking, the business scale of milk tea shops is not large, the decoration is more exquisite, and the market sales price of milk tea is fixed. In general, the milk tea industry is a entrepreneurial project with low capital investment, wide consumer groups, fast recovery costs, and very easy to find facades. Generally, in addition to retaining store rental, labor and daily expenses of about 3 months, milk tea shop operations Management does not need to transfer funds for too many weeks, which is very suitable for small -scale self -entrepreneurship. It has occupied the first personal entrepreneurial list with its strong vitality. In addition, in modern society with unlimited business opportunities, the fashion gravitational gravity, many tastes, unique taste, and healthy characteristics of milk tea are destined to continue to stand on the footsteps of the fast -selling industry and lead the mainstream of the beverage industry consumption.
    . The market status of the industry
    milk tea and other drinks belong to Volkswagen consumption. The competition in the store industry is also very fierce. At present, the taste of milk tea shops is mostly similar.
    (1) The development history of the industry
    The fusion of milk and tea produces milk tea fragrant milk tea. It has the aroma of milk tea around China, India, the United Kingdom, Singapore, Malaysia, and Taiwan, Hong Kong, Macau and other places. For example, Indian milk tea is famous for joining Massara’s special spices; Hong Kong milk tea is known for stockings milk tea; Taiwan’s pearl milk tea is also unique. Milk tea has both the dual nutrition of milk and tea. It is one of the common cuisine and popular in the world. The British drink tea and learn from China, but the drinking method is unique. He likes to add sugar and milk, or drink it with lemon slices. Tang tea “. British milk tea does not like Hong Kong people in Hong Kong. Therefore, the owner of the tea restaurant has a clever movement and developed Hong Kong -style milk tea on the basis of British milk tea. Fast. The pearl milk tea that originated in Taiwan, then adds the black and crystalline powder in the milk tea, and then named after the “Pearl”. You can also add various ingredients such as pudding and coconut fruit to prepare special flavors. favorite.
    (2) Industry development trends
    Entering the 21st century, composite leisure food culture has become the mainstream culture of the catering industry, and people’s emotional consumption expenditure is far greater than the expenditure of rational consumption. The milk tea industry, which is considered a fashion leader, plays an increasingly important role in this field, and its market share share has also increased year by year.
    1. The catering industry is the industry with the largest market and the fastest cash turnover. The utilization rate of funds is the highest, and the input -output ratio is reasonable. It is still generally in low -end operations and low -end consumption, which has huge demand and growth space. In such a market full of vitality and opportunities, as long as the accurate operation method is located, it can still be done;
    . There are few administrative monopoly behaviors, less interference in power, and greater freedom in operation. That is to say, such a service industry like this, the state’s management and control are the least. Freedom is very important for investment. This is very important for investment. It means that such industries are more relying on capabilities, not relying on power, which gives real investor development opportunities and space;
    . Whether it is Chinese and Western catering dishes or coffee tea houses and drinks, every The business format has been very mature, and each product has many brands that are difficult to heal. The resources and the market have basically been divided. The opportunity to squeeze in is very slim. It is also very unsightly;
    5. The consumer market of milk tea is large and has huge potential. From 1996, milk tea only took 15 years to surpass coffee consumption 5 in China. 5 Times, coffee has entered China for 130 years, and the consumption of milk tea is still growing. In summary, the milk tea industry has great development prospects.
    (3) The market size of the industry
    The market size of the milk tea industry is increasing, consumers have been drinking milk tea in recent years, the market capacity of the milk tea industry is also expanding, and the market prospects for the entire milk tea industry market Optimistic. According to relevant data, during the golden growth of the milk tea market, various types of milk tea appeared, attracting consumers’ attention, but the share in the beverage market still needs to be improved.
    The lattering pattern of milk tea industry
    (1) Competitors in the same industry
    The milk tea market in mainland China began to enter a high development stage in 2007. With the continuous improvement of people’s quality of life and consumption capacity, milk tea The development of the industry is also becoming more and more rapid, and multiple milk tea brands have emerged in the market, such as underground railway, a shelter, Greater Taipei, and so on. There are more and more franchise stores, followed by Greater Taipei, which is also a step -by -step camp. The milk tea market, which was originally unable to calm down, quickly attracted the frequent efforts of the underground railway. , For a while, the new war in the Chinese milk tea industry was set off.
    (2) The threat of alternatives
    The milk tea is a consumer product general physiological needs, and there are many alternatives. All water, drinks, tea, milk, etc. are substitutes for milk tea. Drinks lower than milk tea are attractive; milk and soy milk, etc., have higher nutritional value compared to milk tea; there are ordinary milk tea drinks, which are not much different from milk tea, even lower than the price of milk tea. The cost of conversion is not high, which also controls the choice of consumers.
    (3) The supplier’s price capacity
    The milk tea industry is mostly franchise stores. There are many raw materials suppliers, fierce competition, and suppliers are not strong, and they are at the peak. It is beneficial to milk tea sellers.
    (4) Consumers’ luggage capacity
    The milk tea varieties of milk tea franchise stores, the price is a unified price, rare milk tea that can be price. However, the milk tea industry is fiercely competitive, and consumers have more choices, which prompts the milk tea shop to re -prices to attract more consumers.
    (5) The threat of the new entryrs
    The new entryrs will bring new production capacity and new resources to the milk tea industry, and will hope to win a place in the market that has been divided by existing companies. This may compete with the raw materials and market share with existing milk tea brands, which eventually leads to a decrease in the profit level of existing companies in the industry. In severe cases, it may endanger the survival of these enterprises. Faced with the diversification of consumers, the more the milk tea franchise brand is.
    The milk tea consumer behavior analysis
    (1) Consumer groups of milk tea
    The main consumer groups are young people who are 15 to 30 years old pursuing new concept drinks such as fashion and health. (2) Consumer behavior
    1. The gender and age of consumer groups affect their preferences for milk tea and determine the frequency of purchasing. There are many female consumers. They mainly choose milk tea and coffee. The choices of summer and winter are also different. In summer, consumers choose ice drinks more, and hot drinks in winter.
    . Many young people think that drinking milk tea is a way to catch up with fashion and trends. Therefore, when they are leisure and nothing to do, they will choose to go to the milk tea shop to drink a cup of milk tea. The improvement of living standards and the increase in consumer leisure time requires more casual drinks such as milk tea to meet leisure life.
    3. Milk tea shop is a preferred place to gather with friends. Many milk tea shops provide high-quality environment and drinks to attract consumers. With the development of information technology, Wi-Fi has also become a factor affecting consumers’ choice.
    4. Taste and taste directly affect consumers’ desire to buy and consumer psychology. Different drinks need to be launched for different types of consumers.

    5. The choice of the surrounding population also affects consumers to a certain extent. The development of the industry is also becoming more and more rapid, and multiple milk tea brands have emerged in the market, such as underground railway, shelter, Greater Taipei, and so on. Frank franchise stores
    are more and more, followed by Greater Taipei to camp step by step. The milk tea market, which was originally unable to calm down, quickly attracted the frequent force of the underground railway. The successive entry has set off a new war in the Chinese milk tea industry.
    (2) The threat of alternatives
    The milk tea is a consumer product general physiological needs, and there are many alternatives. All water, drinks, tea, milk, etc. are substitutes for milk tea. Drinks lower than milk tea are attractive; milk and soy milk, etc., have higher nutritional value compared to milk tea; there are ordinary milk tea drinks, which are not much different from milk tea, even lower than the price of milk tea. The cost of conversion is not high, which also controls the choice of consumers.
    (3) The supplier’s price capacity
    The milk tea industry is mostly franchise stores. There are many raw materials suppliers, fierce competition, and suppliers are not strong, and they are at the peak. It is beneficial to milk tea sellers.
    (4) Consumers’ luggage capacity
    The milk tea varieties of milk tea franchise stores, the price is a unified price, rare milk tea that can be price. However, the milk tea industry is fiercely competitive, and consumers have more choices, which prompts the milk tea shop to re -prices to attract more consumers.
    (5) The threat of the new entryrs
    The new entryrs will bring new production capacity and new resources to the milk tea industry, and will hope to win one in the market that has been divided by existing enterprises
    The land, which may compete with the existing milk tea brand raw materials and market share, which eventually leads to the profit level of existing companies in the industry
    reduced. Essence Faced with the diversification of consumers, the more the milk tea franchise brand is.

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