I do catering. I want to ask how to operate, let the store busy, make the business better and better, and get angry.
4 thoughts on “How to operate in catering”
Courtney
During the epidemic, how to complete self -rescue with small programs with small programs, 6 moves are good
It we explained how to use social groups to create private region traffic and how to carry out social marketing. This issue explains how to use catering applets to achieve the growth of customer quantity and turnover. During the epidemic, although the takeaway platform has brought a lot of sales to us catering merchants, there are many single volumes, but the profit is small, and some even lose money. The huge contrast, the reason is the high commission of the takeaway platform, and sometimes the sales of the sales will decline once the sales are stopped. The dining applet that is exempted from commissions undoubtedly opened up a profit passage for us. The catering applet is no stranger to everyone. Many catering companies have obtained bonus from it, and they have passed difficulties during the epidemic. The small program for the launch of Hi Tea is less than 2 years, accumulating 21.5 million users; during the epidemic period, the real kung fu mini -program contributed a 36%turnover; in the first quarter of 2020, Le Caisa’s small program takeaway turnover increased increase in turnover turnover increased 300%. The dining applet is not only the standard for brand catering companies, but also an effective business tool for our small and medium -sized restaurants. Most of the restaurants feel that the small programs are useless, and they still follow the traditional business model, or do not know how to use it. It, we will explain how to use small programs to increase customer and turnover from the advantages, functions and marketing methods of catering applets. . The advantages of catering applets For catering merchants, applets have 5 advantages: 1. Use the small program to drive “store in the mobile phone”, which increases the consumption consumption The path of the person realizes the customer’s online booking takeaway. Put the goods on the applet mall. Customers can directly select the product on WeChat Mini Program and place an order. 2. Diversion online customers to offline stores to increase passenger flow. The small program is relying on the traffic of 1 billion users. Through the circle of friends, nearby small programs and other channels to reach customers, it will guide customers to enter the store through the display of position distance.
3. The cost of opening the applet is low and no commission. The applet is now very mature, and there are many third -party small program platforms. The price ranges from 3,000 to 13,000 yuan per year. You can compare and choose yourself. In addition, use applets without additional commissions. 4. Support online orders to improve the conversion rate. Customers can directly click the order through the shared mini -program mall to greatly increase the conversion rate. 5. Improve the efficiency of dining. For example, at Haidilao, each table is posted with a small program QR code. Customers scan the code to order meals and save the queue time. Each QR code corresponds to the corresponding table number. For customers, the main advantage of the applet is to reduce the threshold for usage. The applet does not need to be installed. Go after use. Use WeChat to open it directly. From ordering to payment, it is smooth and the customer experience. . The main features of WeChat Mini Program The as an example of a third -party applet development platform as an example to explain the main functions, but it cannot summarize all functions. Some platform functions have been updated. 1. Commodity management The main purpose of the management of goods is to display it in the small program mall. We can add the goods by ourselves and set the attributes of the product, such as price, inventory, name, etc. time.
It we can also manage the products, such as the tea series, the cold dish series, and the amaranth series. It is convenient for us to manage, and it is also convenient for customers to find. 2. Order management Plip management is divided into four parts: order overview, all orders, after -sales rights protection, and evaluation management.
The main role of an order of order is through background data statistics. We can clearly see the change and transaction amount of order within 7 days. It helps us analyze the operating status and make corresponding improvements. . For example, in recent days, the single volume has fallen very much. You can find problems from several aspects such as dishes, services, and distribution, try to improve, and then observe improved data changes. If the single volume recovery, it means that the problem has been resolved. The summary of a single order, after -sales processing, and customer evaluation management, we can all process it in order management. 3. Customer management Customer management functions, support mobile phone numbers, WeChat nickname search customers, can screen customers through the purchase of customer names, telephone, purchase, label, source channels and other conditions Refined management. For example, according to the number and amount of customer consumption, we issue corresponding points and coupons. If the customer consumes a total of 200 yuan for a 10 yuan coupon, the cumulative consumption of 500 yuan will be given to 20 yuan coupon, which will stimulate the customer to consume again.
4. Asset management Asset management is mainly asset functions, which are asset withdrawal, and inquiries of transaction records, which facilitates bill check. 5. Marketing tools The marketing tools mainly include groups, spikes, bargaining, coupons, full reduction, membership points. Marketing tools are the weapons we get customers and increase single quantities, and it is also the key content we will talk about next. . For example, we set up a “1 yuan spike activity” in the background, sharing through the small program to the circle of friends and WeChat groups, attract customers to place orders and increase customer activity.
. How do WeChat applets do marketing? The marketing tools contained in the Mini Program Mall include groups, spikes, bargaining, coupons, full reduction, and membership points. 1. Fighting activities We can choose the recent new dishes, so that we can promote the new dishes as soon as possible, which is very beneficial to us. For example, a new -flavored sauerkraut fish, we set up a group event, the original price is 58 yuan, the two people fight for 48 yuan, and the 3 people fight for 38 yuan. It attention is that the price of the ladder is used in terms of price. Customers can select the group selectively according to their actual situation. If you want to get more discounts, you can choose 3 people to open a group. Although the unit price of the customer is low, the increased customer volume is more. 2. Spike activity The choice of products to be able to evoke the user’s interest to pay attention to spikes, but paying attention to spike does not mean that only low -priced products are provided. The positioning of the product in the user’s heart will be greatly reduced. This products are best dishes, such as sauerkraut fish, boiled fish, crayfish, etc. Of course, according to the operating characteristics of your own store, here is just an example. If price, we must set up bargaining and original prices to form a sharp contrast, use low prices to attract customers, stimulate customers to place orders, thereby increasing customer activity.
3. bargaining The bargaining activity was to share with new customers through old customers to carry out viral transmission. For example, a product worth 100 yuan, a bargain of 0 yuan, set 10 people to participate before it can be completed, the cost is equivalent to 10 yuan per person. But often the cost of bargaining is much lower, such as Pinduoduo’s bargaining, at the last 1%, only a few cents at a time. First determine the activity time, that is, the start time and end time of the activity. The activity time is generally 2 to 3 days, which can be determined according to the specific situation of the store. In addition, people have a lot of free time on Saturdays and Sundays and can be arranged in these two days. Ip attention to the effective time of bargaining is the time of initiating bargaining, completing bargaining within the specified time, otherwise the bargaining will fail. Generally, the bargaining time is 24 hours. The setting of the bargaining time can give customers a sense of urgency, so that the progress of the activity is in our hands.
The bargain amount, we determine according to the price and activities of the commodity, such as the price of the product of 100 yuan, our activity is “0 yuan free to eat beef skewers”, then the amount of help to cut is 100 Yuan, if it is “only 30 yuan, bring the whole family to eat beef skewers”, then the amount of help is 70 yuan. 4. The coupon and full reduction This coupons are the same as the nature of full reduction, but the form is different. The coupons are issued to the customer, and the customer can not be used; the full reduction activity is attached to the product, and the customer can enjoy it. Here we put together to explain.
The issuance of coupons is based on the different customers, which is relatively simple. For example, new customers, we can give a coupon with a first single minus 10 yuan; old customers we presented a coupon with more than 20 minus 5 yuan; active customers can increase the amount and give a coupon with 30 minus 8 yuan. If according to customers at different stages, we presented the corresponding coupons to increase the consumption frequency of customers and maximize the effect. This is the most worrying that we are most worried about how to grasp the strength of the activity, worry that the customer will not buy it too much, and the strength is too strong and suffer. The full reduction of we use reverse thinking to design, design full reduction amount, and then pricing. For example, the cost price of a dish is 15 yuan, the full reduction amount is 5 yuan, and the profit wants to control about 30%, then our pricing should be around 30 yuan. In this way, we can be profitable and surprise to customers. 5. Member points We can set the corresponding member growth system according to our own situation, and each level corresponds to the corresponding preferential privilege. . For example, Haidilao’s member system, according to customer membership points, orders, and consumption amounts to set up the corresponding membership level settings, divided into 4 levels of the Red Sea, Yinhai, Jinhai, and Black Sea, and each level of each level, and each level The corresponding growth values are 0 ~ 1999, 20000 ~ 5999, 6000 ~ 11999, 12000 and above. The corresponding privileges also upgraded from the most basic registration and courtesy, birthday courtesy, etc., and upgraded to offline activities of the Black Sea, new taste, and the Black Sea Channel.
The setting of growth values is based on the points obtained from consumption in the past 12 months. It points can also be redeemed in the integral mall, such as coupons, electronic equipment, cups, etc. It can be real or virtual gifts. . The final summary It this article explains from the advantages, main functions, and 6 marketing tools of the applet. 6 main marketing methods bring us customers and profits. This is the use of 6 different marketing methods. Each marketing method has different characteristics and effects. Cooperating with each other will exert greater results. You can refer to the previous articles for learning. There are more detailed dry goods and practical skills. It want to learn more about catering to operate dry goods, please continue to pay attention to me, Anan will update as soon as possible. I am an Ainan Be good ingredients with good method let you “Nan” with believe
Open a good restaurant with a booming business to implement the house (there are suitable parking spaces, no pollution, no disputes around). But how to do a good job is the decisive factor in whether the hotel can make money in the future. Is a good restaurant with a booming business to implement the house (there are suitable parking spaces, no pollution, no disputes around the surrounding), and the licenses are all prerequisite. But how to do a good job is the decisive factor in whether the hotel can make money in the future. Pews and suggestions for opening restaurants: 1. The restaurant cannot open to a very remote street. It is cheap to rent a remote place. It is always the first place, otherwise, you have the first craftsmanship in the world; 2, group -oriented groups cannot just be the kind of affordable consumer. Because Tushi -benefit consumers are often careless people, he has no loyalty to your restaurant. If there is another shop, the price of one store is one or two corners of you, and they will go to that shop to eat. And these people are those who buy one yuan to get one yuan and five cents. You can’t make money from such people, and they will not know gratitude. Therefore, it is recommended that you can not order the price of the hotel too low, and the order is too low. First, if you can’t make money, you will not have more money into operation. This will go into the vicious circle. The second is that guests also think that your shop has no grade, which is the misunderstanding and fatal injury you operate. The friend of Xiaobian once had a business trip, and a meal was okay. It felt okay. The psychological price was about 12 yuan, but after eating, the boss ate it for 5 yuan. Instead, the delicious mood that had been produced before was gone, and the same clothes of 28 yuan and 82 yuan were different. It felt different. So I suggest everyone: Do not order the price too much, reasonable profits are necessary, sincere and detailed services should also be, and a warm and comfortable consumer environment is very important. 3, Xiaobian suggested everyone: the price is high, the hair is small, and the small profit must be given. For example, Sancai and one soup, you have 43 yuan for you, and then you only receive 40 yuan. You actually earn the guests 13 or four yuan. People say that you are very great, he will be very happy; in turn, your price is 31 31. Yuan, 32 yuan, and collect money according to the price. You actually only earn two or three yuan for guests. Instead, the guests say that your boss is very stingy, careless, and not being a human. 4, open the restaurant, you must open a special feature. Do not supply 0.5 yuan a bun bun, you also supply 0.5 yuan a bun bun, so you will drop into the low -priced area of price competition. You can sell 1 yuan a bun bun, and the method is that you add a little pepper sauce, sesame oil, shallots and the like in the original 0.5 yuan buns, and even you can make a small snack for the volume of the buns. , Make people want to eat it. Essence Essence This is just an analogy. The original intention of the fresh mother is that if you are in the north, you will open a restaurant in the southern flavor. When you are in the south, you will open a southwest Sichuan -style shop. people. 1, special dishes, the kind of unforgettable one; 2, decorative style, characteristics, is different; ; 4, if the geographical location is good, you can make some articles at the door to increase people’s visual impact; if it is not good, do more advertisements 5. Publicity method. 6. If you want to keep your customers and listen to their voices, Xiaobian provides WeChat ordering system and operating promotion plan. The function in it can lock your customers for life.
Chain store operations focus on people and management, and strict requirements on interpersonal relationships, novice startups can also be used as their own.
n00:00 / 03: 2670% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
n00:00 / 00: 5170% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it holding up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
During the epidemic, how to complete self -rescue with small programs with small programs, 6 moves are good
It we explained how to use social groups to create private region traffic and how to carry out social marketing. This issue explains how to use catering applets to achieve the growth of customer quantity and turnover.
During the epidemic, although the takeaway platform has brought a lot of sales to us catering merchants, there are many single volumes, but the profit is small, and some even lose money. The huge contrast, the reason is the high commission of the takeaway platform, and sometimes the sales of the sales will decline once the sales are stopped.
The dining applet that is exempted from commissions undoubtedly opened up a profit passage for us. The catering applet is no stranger to everyone. Many catering companies have obtained bonus from it, and they have passed difficulties during the epidemic.
The small program for the launch of Hi Tea is less than 2 years, accumulating 21.5 million users; during the epidemic period, the real kung fu mini -program contributed a 36%turnover; in the first quarter of 2020, Le Caisa’s small program takeaway turnover increased increase in turnover turnover increased 300%.
The dining applet is not only the standard for brand catering companies, but also an effective business tool for our small and medium -sized restaurants. Most of the restaurants feel that the small programs are useless, and they still follow the traditional business model, or do not know how to use it.
It, we will explain how to use small programs to increase customer and turnover from the advantages, functions and marketing methods of catering applets.
. The advantages of catering applets
For catering merchants, applets have 5 advantages:
1. Use the small program to drive “store in the mobile phone”, which increases the consumption consumption The path of the person realizes the customer’s online booking takeaway. Put the goods on the applet mall. Customers can directly select the product on WeChat Mini Program and place an order.
2. Diversion online customers to offline stores to increase passenger flow. The small program is relying on the traffic of 1 billion users. Through the circle of friends, nearby small programs and other channels to reach customers, it will guide customers to enter the store through the display of position distance.
3. The cost of opening the applet is low and no commission. The applet is now very mature, and there are many third -party small program platforms. The price ranges from 3,000 to 13,000 yuan per year. You can compare and choose yourself. In addition, use applets without additional commissions.
4. Support online orders to improve the conversion rate. Customers can directly click the order through the shared mini -program mall to greatly increase the conversion rate.
5. Improve the efficiency of dining. For example, at Haidilao, each table is posted with a small program QR code. Customers scan the code to order meals and save the queue time. Each QR code corresponds to the corresponding table number.
For customers, the main advantage of the applet is to reduce the threshold for usage. The applet does not need to be installed. Go after use. Use WeChat to open it directly. From ordering to payment, it is smooth and the customer experience.
. The main features of WeChat Mini Program
The as an example of a third -party applet development platform as an example to explain the main functions, but it cannot summarize all functions. Some platform functions have been updated.
1. Commodity management
The main purpose of the management of goods is to display it in the small program mall. We can add the goods by ourselves and set the attributes of the product, such as price, inventory, name, etc. time.
It we can also manage the products, such as the tea series, the cold dish series, and the amaranth series. It is convenient for us to manage, and it is also convenient for customers to find.
2. Order management
Plip management is divided into four parts: order overview, all orders, after -sales rights protection, and evaluation management.
The main role of an order of order is through background data statistics. We can clearly see the change and transaction amount of order within 7 days. It helps us analyze the operating status and make corresponding improvements.
. For example, in recent days, the single volume has fallen very much. You can find problems from several aspects such as dishes, services, and distribution, try to improve, and then observe improved data changes. If the single volume recovery, it means that the problem has been resolved.
The summary of a single order, after -sales processing, and customer evaluation management, we can all process it in order management.
3. Customer management
Customer management functions, support mobile phone numbers, WeChat nickname search customers, can screen customers through the purchase of customer names, telephone, purchase, label, source channels and other conditions Refined management.
For example, according to the number and amount of customer consumption, we issue corresponding points and coupons. If the customer consumes a total of 200 yuan for a 10 yuan coupon, the cumulative consumption of 500 yuan will be given to 20 yuan coupon, which will stimulate the customer to consume again.
4. Asset management
Asset management is mainly asset functions, which are asset withdrawal, and inquiries of transaction records, which facilitates bill check.
5. Marketing tools
The marketing tools mainly include groups, spikes, bargaining, coupons, full reduction, membership points. Marketing tools are the weapons we get customers and increase single quantities, and it is also the key content we will talk about next.
. For example, we set up a “1 yuan spike activity” in the background, sharing through the small program to the circle of friends and WeChat groups, attract customers to place orders and increase customer activity.
. How do WeChat applets do marketing?
The marketing tools contained in the Mini Program Mall include groups, spikes, bargaining, coupons, full reduction, and membership points.
1. Fighting activities
We can choose the recent new dishes, so that we can promote the new dishes as soon as possible, which is very beneficial to us. For example, a new -flavored sauerkraut fish, we set up a group event, the original price is 58 yuan, the two people fight for 48 yuan, and the 3 people fight for 38 yuan.
It attention is that the price of the ladder is used in terms of price. Customers can select the group selectively according to their actual situation. If you want to get more discounts, you can choose 3 people to open a group. Although the unit price of the customer is low, the increased customer volume is more.
2. Spike activity
The choice of products to be able to evoke the user’s interest to pay attention to spikes, but paying attention to spike does not mean that only low -priced products are provided. The positioning of the product in the user’s heart will be greatly reduced.
This products are best dishes, such as sauerkraut fish, boiled fish, crayfish, etc. Of course, according to the operating characteristics of your own store, here is just an example.
If price, we must set up bargaining and original prices to form a sharp contrast, use low prices to attract customers, stimulate customers to place orders, thereby increasing customer activity.
3. bargaining
The bargaining activity was to share with new customers through old customers to carry out viral transmission. For example, a product worth 100 yuan, a bargain of 0 yuan, set 10 people to participate before it can be completed, the cost is equivalent to 10 yuan per person. But often the cost of bargaining is much lower, such as Pinduoduo’s bargaining, at the last 1%, only a few cents at a time.
First determine the activity time, that is, the start time and end time of the activity. The activity time is generally 2 to 3 days, which can be determined according to the specific situation of the store. In addition, people have a lot of free time on Saturdays and Sundays and can be arranged in these two days.
Ip attention to the effective time of bargaining is the time of initiating bargaining, completing bargaining within the specified time, otherwise the bargaining will fail. Generally, the bargaining time is 24 hours. The setting of the bargaining time can give customers a sense of urgency, so that the progress of the activity is in our hands.
The bargain amount, we determine according to the price and activities of the commodity, such as the price of the product of 100 yuan, our activity is “0 yuan free to eat beef skewers”, then the amount of help to cut is 100 Yuan, if it is “only 30 yuan, bring the whole family to eat beef skewers”, then the amount of help is 70 yuan.
4. The coupon and full reduction
This coupons are the same as the nature of full reduction, but the form is different. The coupons are issued to the customer, and the customer can not be used; the full reduction activity is attached to the product, and the customer can enjoy it. Here we put together to explain.
The issuance of coupons is based on the different customers, which is relatively simple. For example, new customers, we can give a coupon with a first single minus 10 yuan; old customers we presented a coupon with more than 20 minus 5 yuan; active customers can increase the amount and give a coupon with 30 minus 8 yuan.
If according to customers at different stages, we presented the corresponding coupons to increase the consumption frequency of customers and maximize the effect.
This is the most worrying that we are most worried about how to grasp the strength of the activity, worry that the customer will not buy it too much, and the strength is too strong and suffer.
The full reduction of we use reverse thinking to design, design full reduction amount, and then pricing. For example, the cost price of a dish is 15 yuan, the full reduction amount is 5 yuan, and the profit wants to control about 30%, then our pricing should be around 30 yuan. In this way, we can be profitable and surprise to customers.
5. Member points
We can set the corresponding member growth system according to our own situation, and each level corresponds to the corresponding preferential privilege.
. For example, Haidilao’s member system, according to customer membership points, orders, and consumption amounts to set up the corresponding membership level settings, divided into 4 levels of the Red Sea, Yinhai, Jinhai, and Black Sea, and each level of each level, and each level The corresponding growth values are 0 ~ 1999, 20000 ~ 5999, 6000 ~ 11999, 12000 and above.
The corresponding privileges also upgraded from the most basic registration and courtesy, birthday courtesy, etc., and upgraded to offline activities of the Black Sea, new taste, and the Black Sea Channel.
The setting of growth values is based on the points obtained from consumption in the past 12 months.
It points can also be redeemed in the integral mall, such as coupons, electronic equipment, cups, etc. It can be real or virtual gifts.
. The final summary
It this article explains from the advantages, main functions, and 6 marketing tools of the applet. 6 main marketing methods bring us customers and profits.
This is the use of 6 different marketing methods. Each marketing method has different characteristics and effects. Cooperating with each other will exert greater results. You can refer to the previous articles for learning. There are more detailed dry goods and practical skills.
It want to learn more about catering to operate dry goods, please continue to pay attention to me, Anan will update as soon as possible.
I am an Ainan
Be good ingredients with good method
let you “Nan” with believe
Open a good restaurant with a booming business to implement the house (there are suitable parking spaces, no pollution, no disputes around). But how to do a good job is the decisive factor in whether the hotel can make money in the future.
Is a good restaurant with a booming business to implement the house (there are suitable parking spaces, no pollution, no disputes around the surrounding), and the licenses are all prerequisite. But how to do a good job is the decisive factor in whether the hotel can make money in the future.
Pews and suggestions for opening restaurants:
1. The restaurant cannot open to a very remote street. It is cheap to rent a remote place. It is always the first place, otherwise, you have the first craftsmanship in the world;
2, group -oriented groups cannot just be the kind of affordable consumer. Because Tushi -benefit consumers are often careless people, he has no loyalty to your restaurant. If there is another shop, the price of one store is one or two corners of you, and they will go to that shop to eat. And these people are those who buy one yuan to get one yuan and five cents. You can’t make money from such people, and they will not know gratitude. Therefore, it is recommended that you can not order the price of the hotel too low, and the order is too low. First, if you can’t make money, you will not have more money into operation. This will go into the vicious circle. The second is that guests also think that your shop has no grade, which is the misunderstanding and fatal injury you operate.
The friend of Xiaobian once had a business trip, and a meal was okay. It felt okay. The psychological price was about 12 yuan, but after eating, the boss ate it for 5 yuan. Instead, the delicious mood that had been produced before was gone, and the same clothes of 28 yuan and 82 yuan were different. It felt different.
So I suggest everyone: Do not order the price too much, reasonable profits are necessary, sincere and detailed services should also be, and a warm and comfortable consumer environment is very important.
3, Xiaobian suggested everyone: the price is high, the hair is small, and the small profit must be given. For example, Sancai and one soup, you have 43 yuan for you, and then you only receive 40 yuan. You actually earn the guests 13 or four yuan. People say that you are very great, he will be very happy; in turn, your price is 31 31. Yuan, 32 yuan, and collect money according to the price. You actually only earn two or three yuan for guests. Instead, the guests say that your boss is very stingy, careless, and not being a human.
4, open the restaurant, you must open a special feature. Do not supply 0.5 yuan a bun bun, you also supply 0.5 yuan a bun bun, so you will drop into the low -priced area of price competition. You can sell 1 yuan a bun bun, and the method is that you add a little pepper sauce, sesame oil, shallots and the like in the original 0.5 yuan buns, and even you can make a small snack for the volume of the buns. , Make people want to eat it. Essence Essence This is just an analogy. The original intention of the fresh mother is that if you are in the north, you will open a restaurant in the southern flavor. When you are in the south, you will open a southwest Sichuan -style shop. people.
1, special dishes, the kind of unforgettable one;
2, decorative style, characteristics, is different; ;
4, if the geographical location is good, you can make some articles at the door to increase people’s visual impact; if it is not good, do more advertisements
5. Publicity method.
6. If you want to keep your customers and listen to their voices, Xiaobian provides WeChat ordering system and operating promotion plan. The function in it can lock your customers for life.
Chain store operations focus on people and management, and strict requirements on interpersonal relationships, novice startups can also be used as their own.
n00:00 / 03: 2670% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds studio Here you can drag no longer appear in the player settings to reopen the small window shortcut key description
n00:00 / 00: 5170% shortcut keys to describe space: Play / suspend ESC: exit full screen ↑: increase volume 10% ↓: reduced volume decrease by 10% →: single fast forward 5 seconds ←: single fast retreat 5 seconds Press hold down and hold it holding up. Here you can drag no longer appear in the player settings to reopen the small window shortcut key description