5 thoughts on “Why can Xiaomi mobile phone users loyalty to the first of the national brands?”
Barbara
Most people using Xiaomi mobile phones should be the same psychology as me, that is, the map is cheap. The same mobile phone configuration, Xiaomi mobile phone is nearly 1,000 yuan cheaper than other brands of mobile phones. If it is not very high requirements for mobile phone performance, it is the most cost -effective to choose Xiaomi mobile phone. It can be said that Xiaomi mobile phones are the most friendly to ordinary workers. It is not easy for everyone to make money. Of course, it can save it. . The price of Xiaomi mobile phones is relatively low in the general price of Xiaomi mobile phones. Under the same configuration mobile phone, Xiaomi mobile phone pricing is about 500-1000 yuan lower than other brands.
Xiaomi’s original philosophy was the price of the price. At that time, Lei Jun’s statement was to make everyone use the mobile phone with high configuration. Xiaomi’s price has always taken the route of the people, especially when the brand was just coming out, the price was good for the majority of migrant workers. We we can watch some migrant workers in some TV dramas, especially the economic conditions of the native family, most of them. Most of the mobile phones they use are Xiaomi. It may also be to promote the characteristics of Xiaomi cheap. At that time, Xiaomi did not advertise in film and television dramas, showing the characteristics of their products vividly. . Xiaomi mobile phones can fully meet daily needs. Although people are using smartphones now, other mobile phones can no longer meet daily needs. But for many people, the most commonly used features in mobile phones are to swipe a video in addition to calling, using a WeChat and the like. These features Xiaomi mobile phones can be fully met, and the lowest -end mobile phone of Xiaomi mobile phones can also realize the needs of customers. Is for some high -end mobile phones, it may be used to use this phone and no one can use it, and even it can’t be found at all. In someone has done a statistics. Ninety percent of a mobile phone function is useless to ordinary people. It is less than 10 % of the commonly used. Although Xiaomi mobile phones cannot compare with other brands regardless of their configuration and performance, its ultra -low price is enough to overcome others. Most people in my country are poor, and their mobile phones with thousands of yuan or even tens of thousands of yuan are indeed powerful, but they are still too expensive for everyone. This user loyalty is normal. It is normal to use cheap mobile phones. Unless one day suddenly get rich, it is impossible to increase your consumption level at all at all. Xiaomi mobile phones are actually quite solid, and it is not so easy to use a bad phone. Most of the time, it is mainly that the performance of the mobile phone can not keep up, and it does not feel distressed to change one thousand or two thousand dollars.
A few days ago, the huge number of calculations released the “2021 mobile phone industry crowd insight into the white paper”. In terms of loyalty in mobile phone brand users, Apple ranked first, nearly 70 % of Apple users will continue to choose Apple; Xiaomi ranked second, nearly 50 % of Xiaomi users still choose to use it. Xiaomi mobile phone, ranking first of domestic brands.
In data shows that Apple is one of the most active brands in the first half of the year. Its user outflow is 1.6 times that of the second OPPO, but with super superiority, it is super super. The high replacement retention rate, most of the outflow users return to Apple again, eventually making Apple a second brand of net incremental increase in the first half of the year.
Apple’s largest user source is old users, accounting for 62%, and nearly 70%of Apple users will still choose Apple. While retaining old users to the greatest extent, absorbing new users has become the key to the growth of Apple users.
. Core users are the firm supporters of the brand. Whether it can stabilize core users is vital to brand development.
2021, Meizu has the most stable core users, and the retention rate ranks first in the industry. However, due to the size of the stock user, Meizu’s current task is to expand the user scale.
In addition to Meizu, the retention rate of Xiaomi and Apple’s core users is also at the head of the industry. Unlike Meizu, under the blessing of large -scale users, Xiaomi and Apple have a better development trend.
According to the huge amount of calculated mobile phone user survey data, 54%of the interviewed users said Among them, more than 20 % of users believe that the homogeneity of various brands of mobile phones is serious, and there is no obvious difference between which brand of mobile phones to choose. In addition, more than 30 % of users think that although different brands of mobile phones are different, the distinction well is not obvious.
In addition to homogeneity, another problem also makes the competitive mobile phone industry worse long. According to data from the China Mobile terminal laboratory’s “2020 Phase 2 5G Terminal Consumption Trends Report”, the average conversion cycle of mobile phone users has reached 25.3 months, which is 0.7 months compared to the previous statistical cycle.
. In addition, the huge amount of calculated user research data also shows that nearly 60 % of the user replacement cycle is more than 2 years, and one year The proportion of users who change the machine is only less than 2%.
Because Xiaomi mobile phone is really good, cheap and easy to use.
is it difficult to admit this? Do I have to pay for the two brands when I like both mobile phones?
The people feel that Xiaomi mobile phones, especially MIUI has been scolded in the recent period of time, why can they still take the first loyalty.
, but do you think about the establishment of this sentence? Who are Xiaomi mobile phone seeds? Digital enthusiasts, electronic product enthusiasts. Such people are more stringent and picky than other brands of users when they use mobile phones. The sense of participation, actively guiding users and official feedback, there are problems, but all the time and evening that can be solved will be solved (although the ending of this matter is not necessarily so good).
It some brands do not say that you have any opinions on your multi -product service, will the user say it? Who can you say you can care about you? This righteous inspiration can be said that the active users of Xiaomi mobile phones are more willing to tell the problem compared to other brands. It is better to control whether he chose to scold the street or a gentle way.
The on the Internet with various extreme remarks, or deepen the details to study the problem, explore the details of the details, and the heavy users who want some niche functions, or the heavy users of the mobile phone, are often So few people, more people’s opinions are represented. Look at the user group of Xiaomi mobile phones, the highest proportion is the users of junior high school and below, and there are users with more than half a month’s income of less than 3,000.
The interaction logic you said to him, what dynamic details, what new features or rare bugs that are not available for hundreds of years, do they care? Will he soak him every day in station B, Weibo, MIUI forum? Is it really consistent with their opinions on the online criticism of Xiaomi and MIUI?
Is don’t think that only Xiaomi’s user group is like this. If you don’t believe it, you can check it out, and you can post several other people. After all, this is the case. Then when you are considering the loyalty of your mobile phone, are you just looking at the people in the small circle around you?
Most people using Xiaomi mobile phones should be the same psychology as me, that is, the map is cheap. The same mobile phone configuration, Xiaomi mobile phone is nearly 1,000 yuan cheaper than other brands of mobile phones. If it is not very high requirements for mobile phone performance, it is the most cost -effective to choose Xiaomi mobile phone. It can be said that Xiaomi mobile phones are the most friendly to ordinary workers. It is not easy for everyone to make money. Of course, it can save it. . The general pricing of Xiaomi mobile phones is relatively low. The price of Xiaomi mobile phones has always been the lowest on the market. In the case of the same configuration mobile phone, Xiaomi mobile phone pricing is about 500-1000 yuan lower than other brands.
Xiaomi’s original philosophy was the price of the price. At that time, Lei Jun’s statement was to make everyone use the mobile phone with high configuration. Xiaomi’s price has always taken the route of the people, especially when the brand was just coming out, the price was good for the majority of migrant workers.
We we can watch some of the ordinary workers, especially those who are not in the economic conditions of the native family. Most of the mobile phones they use are Xiaomi. It may also be to promote the characteristics of Xiaomi cheap. At that time, Xiaomi did not advertise in film and television dramas, showing the characteristics of their products vividly. . Xiaomi mobile phones can fully meet daily needs Although people are using smartphones now, other mobile phones can no longer meet daily needs. But for many people, the most commonly used features in mobile phones are to swipe a video in addition to calling, using a WeChat and the like. These features Xiaomi mobile phones can be fully met, and the lowest -end mobile phone of Xiaomi mobile phones can also realize the needs of customers.
I. As for some high -end mobile phones, it may be used by this phone to break, and no one can use it, or even it cannot be found at all. In someone has done a statistics. Ninety percent of a mobile phone function is useless to ordinary people. It is less than 10 % of the commonly used.
. Although Xiaomi mobile phones cannot compare with other brands regardless of their configuration and performance, its ultra -low price is enough to overcome others. Most people in my country are poor, and their mobile phones with thousands of yuan or even tens of thousands of yuan are indeed powerful, but they are still too expensive for everyone.
Regarding the mobile phone rankings, usually everyone will think of the lists of mobile phones, market share, and praise rates, because many people will use these rankings as reference factors for purchasing. But in addition to these references, the loyalty of mobile phone users is also an important reference factor. Because user loyalty represents consumers’ recognition of this brand, it is decided whether to continue using this brand next time, that is, what we call the whereabouts. So what is the specific situation? If according to the market research institution, a typical smart terminal replacement brand released in June 2021 shows that a total of current popular mobile phone brands are listed, namely Huawei, Apple, OPPO, vivo and Xiaomi. Among them, Huawei’s user loyalty is 48.4%, Apple is 47.3%, OPPO is 48.7%, vivo is 34.4%, and Xiaomi reaches 63.2%. This result can be said to be surprising. New, when talking about the loyalty of mobile phones, Apple users should have the highest loyalty. After all, Apple mobile phones have strong performance and extremely smooth iOS systems, and Apple mobile phones can be used for several years. Now on the street, you can see classic Apple phones that look like Apple iPhone 8. Perhaps now, with the continuous development of Android phones, hardware and software are constantly improving. When Apple mobile phone users change machines, they will also consider other mobile phones, and stickiness begins to decline. About Xiaomi has indeed improved rapidly over the years, and now it has shocked the high -end market, and now it has occupied a place. Although the price of Xiaomi mobile phones has risen a lot in the high -end market, its configuration is still powerful, and many configurations cannot be used back. With the MIUI system, it is difficult to use the system of other manufacturers if they are used to it. The situation to say is the situation of changing machines between different brands. According to the data given, Huawei mobile phone users change other brands more about OPPO, Apple is Huawei, OPPO is Huawei, vivo is OPPO, and Xiaomi users’ second largest replacement willingness is Huawei. This should be very attractive to other brands. Many brand mobile phone users are willing to change Huawei. It can be seen how powerful Huawei is. Another phenomenon is that the users of Huawei, Apple, OPPO, and vivo replaced another mobile phone brand, and users who are willing to change Xiaomi do not exceed 8%, which also shows that Xiaomi’s attractiveness to new users is relatively low.
Most people using Xiaomi mobile phones should be the same psychology as me, that is, the map is cheap.
The same mobile phone configuration, Xiaomi mobile phone is nearly 1,000 yuan cheaper than other brands of mobile phones. If it is not very high requirements for mobile phone performance, it is the most cost -effective to choose Xiaomi mobile phone. It can be said that Xiaomi mobile phones are the most friendly to ordinary workers. It is not easy for everyone to make money. Of course, it can save it.
. The price of Xiaomi mobile phones is relatively low in the general price of Xiaomi mobile phones. Under the same configuration mobile phone, Xiaomi mobile phone pricing is about 500-1000 yuan lower than other brands.
Xiaomi’s original philosophy was the price of the price. At that time, Lei Jun’s statement was to make everyone use the mobile phone with high configuration. Xiaomi’s price has always taken the route of the people, especially when the brand was just coming out, the price was good for the majority of migrant workers.
We we can watch some migrant workers in some TV dramas, especially the economic conditions of the native family, most of them. Most of the mobile phones they use are Xiaomi. It may also be to promote the characteristics of Xiaomi cheap. At that time, Xiaomi did not advertise in film and television dramas, showing the characteristics of their products vividly.
. Xiaomi mobile phones can fully meet daily needs. Although people are using smartphones now, other mobile phones can no longer meet daily needs. But for many people, the most commonly used features in mobile phones are to swipe a video in addition to calling, using a WeChat and the like. These features Xiaomi mobile phones can be fully met, and the lowest -end mobile phone of Xiaomi mobile phones can also realize the needs of customers.
Is for some high -end mobile phones, it may be used to use this phone and no one can use it, and even it can’t be found at all.
In someone has done a statistics. Ninety percent of a mobile phone function is useless to ordinary people. It is less than 10 % of the commonly used.
Although Xiaomi mobile phones cannot compare with other brands regardless of their configuration and performance, its ultra -low price is enough to overcome others. Most people in my country are poor, and their mobile phones with thousands of yuan or even tens of thousands of yuan are indeed powerful, but they are still too expensive for everyone.
This user loyalty is normal. It is normal to use cheap mobile phones. Unless one day suddenly get rich, it is impossible to increase your consumption level at all at all. Xiaomi mobile phones are actually quite solid, and it is not so easy to use a bad phone. Most of the time, it is mainly that the performance of the mobile phone can not keep up, and it does not feel distressed to change one thousand or two thousand dollars.
A few days ago, the huge number of calculations released the “2021 mobile phone industry crowd insight into the white paper”. In terms of loyalty in mobile phone brand users, Apple ranked first, nearly 70 % of Apple users will continue to choose Apple; Xiaomi ranked second, nearly 50 % of Xiaomi users still choose to use it. Xiaomi mobile phone, ranking first of domestic brands.
In data shows that Apple is one of the most active brands in the first half of the year. Its user outflow is 1.6 times that of the second OPPO, but with super superiority, it is super super. The high replacement retention rate, most of the outflow users return to Apple again, eventually making Apple a second brand of net incremental increase in the first half of the year.
Apple’s largest user source is old users, accounting for 62%, and nearly 70%of Apple users will still choose Apple. While retaining old users to the greatest extent, absorbing new users has become the key to the growth of Apple users.
. Core users are the firm supporters of the brand. Whether it can stabilize core users is vital to brand development.
2021, Meizu has the most stable core users, and the retention rate ranks first in the industry. However, due to the size of the stock user, Meizu’s current task is to expand the user scale.
In addition to Meizu, the retention rate of Xiaomi and Apple’s core users is also at the head of the industry. Unlike Meizu, under the blessing of large -scale users, Xiaomi and Apple have a better development trend.
According to the huge amount of calculated mobile phone user survey data, 54%of the interviewed users said Among them, more than 20 % of users believe that the homogeneity of various brands of mobile phones is serious, and there is no obvious difference between which brand of mobile phones to choose. In addition, more than 30 % of users think that although different brands of mobile phones are different, the distinction well is not obvious.
In addition to homogeneity, another problem also makes the competitive mobile phone industry worse long. According to data from the China Mobile terminal laboratory’s “2020 Phase 2 5G Terminal Consumption Trends Report”, the average conversion cycle of mobile phone users has reached 25.3 months, which is 0.7 months compared to the previous statistical cycle.
. In addition, the huge amount of calculated user research data also shows that nearly 60 % of the user replacement cycle is more than 2 years, and one year The proportion of users who change the machine is only less than 2%.
Because Xiaomi mobile phone is really good, cheap and easy to use.
is it difficult to admit this? Do I have to pay for the two brands when I like both mobile phones?
The people feel that Xiaomi mobile phones, especially MIUI has been scolded in the recent period of time, why can they still take the first loyalty.
, but do you think about the establishment of this sentence? Who are Xiaomi mobile phone seeds? Digital enthusiasts, electronic product enthusiasts. Such people are more stringent and picky than other brands of users when they use mobile phones. The sense of participation, actively guiding users and official feedback, there are problems, but all the time and evening that can be solved will be solved (although the ending of this matter is not necessarily so good).
It some brands do not say that you have any opinions on your multi -product service, will the user say it? Who can you say you can care about you? This righteous inspiration can be said that the active users of Xiaomi mobile phones are more willing to tell the problem compared to other brands. It is better to control whether he chose to scold the street or a gentle way.
The on the Internet with various extreme remarks, or deepen the details to study the problem, explore the details of the details, and the heavy users who want some niche functions, or the heavy users of the mobile phone, are often So few people, more people’s opinions are represented. Look at the user group of Xiaomi mobile phones, the highest proportion is the users of junior high school and below, and there are users with more than half a month’s income of less than 3,000.
The interaction logic you said to him, what dynamic details, what new features or rare bugs that are not available for hundreds of years, do they care? Will he soak him every day in station B, Weibo, MIUI forum? Is it really consistent with their opinions on the online criticism of Xiaomi and MIUI?
Is don’t think that only Xiaomi’s user group is like this. If you don’t believe it, you can check it out, and you can post several other people. After all, this is the case. Then when you are considering the loyalty of your mobile phone, are you just looking at the people in the small circle around you?
Most people using Xiaomi mobile phones should be the same psychology as me, that is, the map is cheap.
The same mobile phone configuration, Xiaomi mobile phone is nearly 1,000 yuan cheaper than other brands of mobile phones. If it is not very high requirements for mobile phone performance, it is the most cost -effective to choose Xiaomi mobile phone. It can be said that Xiaomi mobile phones are the most friendly to ordinary workers. It is not easy for everyone to make money. Of course, it can save it.
. The general pricing of Xiaomi mobile phones is relatively low.
The price of Xiaomi mobile phones has always been the lowest on the market. In the case of the same configuration mobile phone, Xiaomi mobile phone pricing is about 500-1000 yuan lower than other brands.
Xiaomi’s original philosophy was the price of the price. At that time, Lei Jun’s statement was to make everyone use the mobile phone with high configuration. Xiaomi’s price has always taken the route of the people, especially when the brand was just coming out, the price was good for the majority of migrant workers.
We we can watch some of the ordinary workers, especially those who are not in the economic conditions of the native family. Most of the mobile phones they use are Xiaomi. It may also be to promote the characteristics of Xiaomi cheap. At that time, Xiaomi did not advertise in film and television dramas, showing the characteristics of their products vividly.
. Xiaomi mobile phones can fully meet daily needs
Although people are using smartphones now, other mobile phones can no longer meet daily needs. But for many people, the most commonly used features in mobile phones are to swipe a video in addition to calling, using a WeChat and the like. These features Xiaomi mobile phones can be fully met, and the lowest -end mobile phone of Xiaomi mobile phones can also realize the needs of customers.
I. As for some high -end mobile phones, it may be used by this phone to break, and no one can use it, or even it cannot be found at all.
In someone has done a statistics. Ninety percent of a mobile phone function is useless to ordinary people. It is less than 10 % of the commonly used.
. Although Xiaomi mobile phones cannot compare with other brands regardless of their configuration and performance, its ultra -low price is enough to overcome others. Most people in my country are poor, and their mobile phones with thousands of yuan or even tens of thousands of yuan are indeed powerful, but they are still too expensive for everyone.
Regarding the mobile phone rankings, usually everyone will think of the lists of mobile phones, market share, and praise rates, because many people will use these rankings as reference factors for purchasing. But in addition to these references, the loyalty of mobile phone users is also an important reference factor. Because user loyalty represents consumers’ recognition of this brand, it is decided whether to continue using this brand next time, that is, what we call the whereabouts. So what is the specific situation?
If according to the market research institution, a typical smart terminal replacement brand released in June 2021 shows that a total of current popular mobile phone brands are listed, namely Huawei, Apple, OPPO, vivo and Xiaomi. Among them, Huawei’s user loyalty is 48.4%, Apple is 47.3%, OPPO is 48.7%, vivo is 34.4%, and Xiaomi reaches 63.2%. This result can be said to be surprising.
New, when talking about the loyalty of mobile phones, Apple users should have the highest loyalty. After all, Apple mobile phones have strong performance and extremely smooth iOS systems, and Apple mobile phones can be used for several years. Now on the street, you can see classic Apple phones that look like Apple iPhone 8. Perhaps now, with the continuous development of Android phones, hardware and software are constantly improving. When Apple mobile phone users change machines, they will also consider other mobile phones, and stickiness begins to decline.
About Xiaomi has indeed improved rapidly over the years, and now it has shocked the high -end market, and now it has occupied a place. Although the price of Xiaomi mobile phones has risen a lot in the high -end market, its configuration is still powerful, and many configurations cannot be used back. With the MIUI system, it is difficult to use the system of other manufacturers if they are used to it.
The situation to say is the situation of changing machines between different brands. According to the data given, Huawei mobile phone users change other brands more about OPPO, Apple is Huawei, OPPO is Huawei, vivo is OPPO, and Xiaomi users’ second largest replacement willingness is Huawei. This should be very attractive to other brands. Many brand mobile phone users are willing to change Huawei. It can be seen how powerful Huawei is. Another phenomenon is that the users of Huawei, Apple, OPPO, and vivo replaced another mobile phone brand, and users who are willing to change Xiaomi do not exceed 8%, which also shows that Xiaomi’s attractiveness to new users is relatively low.